Join 12,000+ readers of The Digital Writer for no-nonsense tips, strategies and advice to become a fast, engaging and profitable digital writer.
Copywriting is the most powerful skill in the world. I’m so confident of this. Regular dudes have written words on paper or on a screen, anywhere. And the outcome results in $1,000,000s. Wild. If you run a business - either as a solopreneur or freelancer or agency owner - and you’re not actively trying to master copywriting? You’re missing out on a beautiful, money making skill. Before January 2022, I worked in marketing for 10 years. But it wasn’t until I decided to go freelance, obsess over copywriting and write 1,000s of pieces of content that I discovered JUST how powerful it is. Since then, I’ve helped drive over $1,000,000 in revenue for my own business and clients in 2 years. (see, regular dude -> millions of dollars) Copywriting + The Internet = unrivalled amounts of opportunity. But here’s the thing: Most people are obsessing over writing viral hooks and getting 100s of comments on their posts.But the most legendary copywriters focus on making money.
After studying, putting the reps in and writing about copywriting for 2 years, the best and most lethal copywriters:
They can write words and have people in the palm of their hand. So, I wanted to share with you 10 rare traits I’ve seen in the most legendary copywriters (past and present) on the internet. Absorb these traits and you’ll print money forever:
1. Simplifies the complexaka, how to communicate with billions vs hundreds. The ability to take something complex, that only a small percent of the world would understand, and make it easily digestible, understandable and applicable to the masses. It always feels easy. 2. Master of researchingKnows their reader inside out. They know exactly what questions to ask and to who to pour fuel over whatever fire copy they write. 3. Doubles down on what worksThey don’t just write, publish and move on. They write, publish, analyse, dissect and go in deeper with 100 more pieces of content if it resonates with people. 4. Has a sixth sense for opportunityThey smell when there’s an opportunity for a sale, an emotion to resonate with, an angle or trigger that will get them their next customer. 5. Reads mindsA copywriters job: Create a piece of copy that will resonate with people deeply.
They read the mind of whoever is best suited for the content they’re writing by writing, before they’ve laid eyes on it. 6. Doesn’t create demand, but channels itI love this snippet from one of Eddie Shleyner's micro courses. He quotes Eugene Schwartz (author of Breakthrough Advertising, the timeless copywriting book): The idea is that if you have to create demand, you’re going to struggle. But if demand is already there, you simply have to funnel that demand into a sale or action. Incredible mindset shift. 7. Makes every word countThere’s no fluff, no messing around. It’s straight to the point, straight to the words that matter. No word is wasting space. If it is, it’s removed quickly before it can ever be published. 8. Edits with a flaming sword of fireA term coined by Ryan Musselman, a brilliant writer and creator on LinkedIn. Just look at the brutality of the editing of his content: A copywriter’s best friend is the delete button. They write their first draft, messily. Then they come alive - removing 20 or 30 or 50% of the copy. They turn mess into clear. 9. Gets you to feel somethingEmotions are a humans best and worst friend. A copywriter knows that and they play on it. They know what words create greed, desire, fear, sympathy. They know what stories to tell to get you in the palm of their hands. 10. Sells without feeling “selly”The best copywriters get you sending money without even feeling mad about it. One second you’re reading about their breakfast, the next you’re buying their latest product or course because it just makes sense. Becoming a legendary copywriter isn't easy.I'm applying my craft every day to improve. As a solopreneur and business owner, it's my highest form of leverage: Writing words to my audience that make money. Start absorbing these traits and you'll be on your way there too. (just don't give up, put the reps in!) Cheers, Matt
|
113 Cherry St #92768, Seattle, WA 98104-2205 |
The Digital Writer
Join 12,000+ readers of The Digital Writer for no-nonsense tips, strategies and advice to become a fast, engaging and profitable digital writer.
A big cheers to our sponsors who help keep this newsletter free: March LinkedIn Growth Challenge: Use Taplio to gain 1,000 followers in 30 days or get a full refund! Join today. Copywriting, especially for social media, is a skill. It’s not easy to master. Most people will never master it. Because to master it, it requires 1,000s of hours, 1,000s of pieces of content, 1,000s of hooks written and countless days with aching fingers. Not nice. You need time and discipline and not much of a...
Read time: 4 minutes 24th Feb 24 Win a FREE copy of The Digital Copywriter On Friday 1st March, The Digital Copywriter course is back open. Over 250 founders and solopreneurs grabbed it last time it was available. They've all learned how to start attracting the right clients with copywriting in less than 2 hours. If you want early access to that and the chance to win 1 of 5 FREE copies, click here to hop on the waitlist. I used to think stories were for genius creative writers. So, I didn’t...
Read time: 3 minutes 17th Feb 24 A big cheers to our sponsors who keep this newsletter free: Say goodbye to the hassle of LinkedIn content creation. Meet MagicPost — your AI-powered tool for crafting standout LinkedIn posts in a flash. Try now for free. Reader, I have an important question for you: Are you getting new business from your content? If you’re not, then I have another question: Are you posting your client’s results? If you’re not, then this is why you’re not getting new business....