I keep my circle close.

In my group of best pals there's 9 of us. It's been that way for a long long time. And in my 10 year career as a marketer, I would rarely share anything about my personal life in the office to my workmates. Only the ones I really felt comfortable around would get a little peak.

I'm always immediately skeptical of new people and how much I let them into my life. It's frustrating at times for me, because I want to be the person who makes new friends on a whim. Meeting a new person in a coffee shop and then going for a beer with them and developing a friendship. That excites me.

But it's not reality.

So when it came to writing online, I had a constant red or blue pill situation:

Blue pill - be totally private and share just "value".

Red pill - tell stories and share what's going on in my life.

I chose the blue pill to start.

And not gonna lie, it served me bloody well. I grew my network rapidly. I grew my business from zero to something nice rapidly. I made a lot of new internet acquaintances.

But not really with much depth.

Now though, I'm pretty loose with the stories I tell and what I share (within reason).

​Here's how I write stories and how you can practice storytelling.​

I've recently been talking about how I'm getting married soon.

And I got this message from a customer yesterday:

It sounds weird but it was really heartwarming.

I've never met this person, but they were wishing me well for my upcoming wedding. And considering I have 140,000 followers and 11,000 on my email list, there's probably a few more who would too.

Might not feel like much.

Might not feel like it matters at all, to you.

But to be able to form a relationship to strangers like this is mind boggling to me.

And when you can form this sort of relationship at scale, you're building trust.

And trust...as we all know...leads to a sales.

So, tell more stories.

Make more friends.

And make more money.

And if you need help writing stories, check out Poppin' Social Stories.

It's £97 and you'll go from sucking at story writing to story writing legend in 90 minutes.

Cheers,

Matt The Target Audience Hooker Barker

113 Cherry St #92768, Seattle, WA 98104-2205
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