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Writing on social is unpredictable. Amount of times I’ve written up what I think is a freaking legendary post, then it bombs or doesn’t blow up like I thought it would? 100s of times. Easy to get disheartened. Especially when you’re just getting started and every post feels like you’re putting yourself on a billboard for everyone to see. The mistake most online writers make though? They don’t learn from “bad” posts. But after writing 10,000+ social posts, I’m numb to the feeling of “bad”...
I’ve been writing on LinkedIn since January 2022. At the point of writing this it's October 2024, so that brings my online writing journey up to 34 months. Then consider I've posted at least 7 times per week since then, and we're up to around 1,000 pieces of content JUST on LinkedIn. But sometimes, my posts don’t land the way I expect. And it’s demoralizing. When you think you’re sharing gold, but the audience doesn’t react. That feeling isn't reserved for newbies - it still hits occasionally...
Before we dive in... Spend too much time writing content? Need a faster way to write consistently? Tomorrow you can join me (Matt Barker) on a free Zoom training called "The 5 Minute Daily Writing System". I'll show you step by step how I write long form, educational content every day from just 5 minutes of writing. Over 70 folks are signed up already, join us here. There’s a lot of advice out there about creating content without selling. But here’s the thing: If you want to make money, you...