Arrow Left
profile

Matt Barker

turning text posts into carousels

Published 2 months ago • 2 min read

On Sunday I returned from my stag party.

It was an amazing weekend and I'm grateful for the legends in my life that made it memorable.

I was able to not go on LinkedIn, emails or anything for 4 days and my business still continued because I wrote up content before and scheduled it in.

(i love scheduling tools so much)

Today I'm back at it, Reader.

One of the posts I put out on LinkedIn over the weekend was a carousel.

​Here is the carousel.​

Everyone keeps saying carousels are dead.

But this post got me 32,415 views (and counting) and drove 19 new subscribers into my 3 Day Client's Come to You Challenge.

And here's how I did it without spending hours creating a new post:

1. I took this high performing text + image post from 3 months ago​

2. I created a new, more simple hook (How to Write Great Hooks)

3. I created a sub-hook (The simple mindset shift that great copywriters all made decades ago)

4. I added a fun graphic to the front cover (because why not)

5. I added the same text from last time into individual slides

6. I wrote a short, new introduction to the carousel for the text caption

7. I scheduled it with Taplio​

The original version of this post got 55,102 views.

So let's see how the new one catches up.

Views aren't the main goal here, but when I'm busy, re-purposing like this is the best way to make sure I get my best content in front of my target audience while I'm out doing life things.

That's all I got for today.

But before you go...

I'd love to know exactly what challenges you are facing with writing online, so that I can write what matters most to you and help you become a better copywriter, faster.

Do you mind answering one simple, quick question?

If yes, please answer here.

Cheers,

Matt The Content Repurposer Barker

​mattbarker.xyz / LinkedIn / Twitter / Threads / Substack​

​

P.S. want to stop chasing clients and start attracting them? Here's 3 ways I can help:

1. 15 Minute Content - spending too much time writing your social content? Write faster, stay consistent and keep your content fresh. Upgrade and get two templates every week, here.​

2. The Digital Copywriter - want to stop chasing clients and start attracting them with your social content? In 2 hours, I'll show you my exact writing system for driving 7 figures with content. Join 360+ students here.​

3. Copy Builders - need more help to turn your LinkedIn followers into clients and wake up sleeping leads using targeted social content? Join the private, members only Copy Builders group where I'll work with you personally to do that. Reply 'build' and I'll get you details.

​

113 Cherry St #92768, Seattle, WA 98104-2205
​Unsubscribe or update your email preferences​

Matt Barker

The Digital Writer

Join 11,000+ readers of The Digital Writer for no-nonsense tips, strategies and advice to attract your dream clients with social copywriting.

Read more from Matt Barker

My calendar is notoriously empty. Mainly because I understand the capacity of my energy, so I don't overdo it. And it keeps me in good spirits throughout the week. No joke, this is my calendar for next week: I'm sure more life things will pop up. But no calls, no overload of work, tons of free time to enjoy living in a country with the best beaches in the world. If I didn't protect energy like this, I'd be all over the place. Non existent socially Stressed the F out Missing out on life I'd...

13 days ago • 2 min read

Few months ago I discovered this app - Waze. It's unreal. no i'm not sponsored by waze. It's a Google Maps sat nav style app. Put your destination in and get the directions. Simple. (plus the little smiley logo is great) Except on Waze, people can upload incidents/things they come across on the road. e.g. if there's a speed camera van, you can click a button on the app and mark your position with a Police logo. Now anyone driving on that road knows there's a speed camera there. I'm not a...

14 days ago • 2 min read

I put podcasts on 1.5x speed when I run. I like to keep fit and healthy and I'm challenging myself to hit 100 runs in 2024. So I run about 3 x per week. But every time I run, I listen to a podcast and I put it on 1.5x speed. Why? Because time is of the essence. If I'm out running for 27-38 minutes and the podcast I'm listening to is 63 minutes long, I wanna be finishing it or at least listening to the bulk of it. So when I get home I can enjoy time at home with my wife. The same logic applies...

15 days ago • 2 min read