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Yesterday I remembered how annoying it was when I'd post on social and get basically no likes or comments (from anyone, not even the right people). I'd put the effort in, but no results. Are you in the same boat right now? You are not alone. I’ve been there too.(remember everyone started zero, doesn't matter where they are now). I'd wonder why my content wasn’t landing with the audience I wanted to attract. And let's be real, it sucks. But over time, I realised it wasn’t about working harder...
Writing on social is unpredictable. Amount of times I’ve written up what I think is a freaking legendary post, then it bombs or doesn’t blow up like I thought it would? 100s of times. Easy to get disheartened. Especially when you’re just getting started and every post feels like you’re putting yourself on a billboard for everyone to see. The mistake most online writers make though? They don’t learn from “bad” posts. But after writing 10,000+ social posts, I’m numb to the feeling of “bad”...
I’ve been writing on LinkedIn since January 2022. At the point of writing this it's October 2024, so that brings my online writing journey up to 34 months. Then consider I've posted at least 7 times per week since then, and we're up to around 1,000 pieces of content JUST on LinkedIn. But sometimes, my posts don’t land the way I expect. And it’s demoralizing. When you think you’re sharing gold, but the audience doesn’t react. That feeling isn't reserved for newbies - it still hits occasionally...