One thing I’m weirdly bad at - writing freely.

I’m so caught up in frameworks (which 100% work) I forget to include the raw and real stuff.

And that’s the way I love to write - raw and real - so I miss out on the love sometimes.

Sad.

But I want the love and the outcome (scaling my business) from my writing.

So to do that, I need a system.

Here’s my 5 step system for writing 300 raw, real words every day (and turning them into refined content that grows my business):

Step 1. Write raw, real thoughts

Overthinking is the first enemy here.

Overthink too much and you can’t get any words out. So you need a first step to write anything that comes to mind without overthinking. Something “out of the public eye”.

Open up Evernote, set a timer for 5 minutes, write whatever comes to mind.

Step 2. Outline and refine with AI

It’s too scary for me to post the original raw thoughts.

So I refine - I take the raw thoughts, dump it into ChatGPT and get it to outline some content for me. This is 100% the most useful way I use ChatGPT. Saves a ton of time pulling out the individual ideas to then run with.

Once I have the outline, I write within my content constraints.

Step 3. Adapt for platform rules

Each platform has it’s own rules:

• LinkedIn - loves a carousel
• Twitter - loves a long tweet
• Substack - loves a post
• Threads - loves a short “tweet”

I adjust the piece of content for each.

Step 4. Drive email subs

Stop thinking you can’t ask for things in every post.

If you spend 30 minutes writing a post lots of people like, you deserve to ask for something in return. For me, email subs are a priority. So I invite people to join my email list.

I make sales easier on email (almost everyone does).

Step 5. Schedule and repeat

Don’t wake up worrying about content every day.

Save yourself the pain and schedule it. Don’t listen to the fools who say “3rd party tools damage your reach”. I grew to 150,000 followers on LinkedIn scheduling every single post. It’s bull.

Then, repeat - the process never stops.

TL;DR:

Step 1. Write raw, real thoughts

Step 2. Outline and refine with AI

Step 3. Adapt for platform rules

Step 4. Drive email subs

Step 5. Schedule and repeat

I not only grow my business with this system.

But I improve my writing chops constantly.

Win win.

Cheers,

Matt Barker

P.S. I'm thinking of creating a training video walking through step by step how I write using this system, so you can copy it, save a bunch of time writing and actually enjoy writing.

Should I do it?

If yes, reply "SYSTEM" and if I get 30 replies, I'll do it.

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