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Matt Barker

The Digital Writer

Join 12,000+ readers of The Digital Writer for no-nonsense tips, strategies and advice to become a fast, engaging and profitable digital writer.

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If your copywriting sucks, do this...

A big cheers to our sponsors who help keep this newsletter free: March LinkedIn Growth Challenge: Use Taplio to gain 1,000 followers in 30 days or get a full refund! Join today. Copywriting, especially for social media, is a skill. It’s not easy to master. Most people will never master it. Because to master it, it requires 1,000s of hours, 1,000s of pieces of content, 1,000s of hooks written and countless days with aching fingers. Not nice. You need time and discipline and not much of a...

about 2 months ago • 3 min read

Read time: 4 minutes 24th Feb 24 Win a FREE copy of The Digital Copywriter On Friday 1st March, The Digital Copywriter course is back open. Over 250 founders and solopreneurs grabbed it last time it was available. They've all learned how to start attracting the right clients with copywriting in less than 2 hours. If you want early access to that and the chance to win 1 of 5 FREE copies, click here to hop on the waitlist. I used to think stories were for genius creative writers. So, I didn’t...

2 months ago • 4 min read

Read time: 3 minutes 17th Feb 24 A big cheers to our sponsors who keep this newsletter free: Say goodbye to the hassle of LinkedIn content creation. Meet MagicPost — your AI-powered tool for crafting standout LinkedIn posts in a flash. Try now for free. Reader, I have an important question for you: Are you getting new business from your content? If you’re not, then I have another question: Are you posting your client’s results? If you’re not, then this is why you’re not getting new business....

2 months ago • 3 min read

Read time: 4 minutes 10th Feb 24 Today, a toast to our friends who keep this newsletter poppin': Confused how to plan your next trip? Most people wing it and get stressed instead of relaxing. I’ll plan it for you and save the stress. Get your free travel plan. Get Nathan Baugh's 5-Act roadmap to multiply your influence through purpose-driven storytelling, even if you don't write like Stephen King. Take your storytelling from zero to one. Copywriting is the most powerful skill in the world....

2 months ago • 4 min read

Read time: 4 minutes 3rd Feb 24 A big cheers to our sponsors who keep this newsletter free: The secret to building a successful personal brand on LinkedIn isn’t skill, talent, or experience. It’s knowing how to tell an unforgettable story. I'll help you do both. Is passive income possible for freelancers without a huge nest egg? Find out how a family man from Arkansas did it in his mind-opening article: The Truth About Passive Income. Cramming in 30 mins to write a post every day, but it...

3 months ago • 5 min read

Read time: 2.5 minutes 27th Jan 24 A big cheers to our sponsors who keep this newsletter free: Taplio helps you 10x your LinkedIn presence and generate content, opportunities and leads with the power of AI. Start growing your personal brand for free. Tired of exchanging time for money? Most entrepreneurs think creating courses takes months. I'll show you how to make your course in one week or less. Get 7-day Micro Course Checklist free. As of January 2024, 4.95 billion people use social media...

3 months ago • 4 min read

Read time: 2.5 minutes 20th Jan 24 Viral = pointless? The chase for going viral is a funny one. You’re totally reliant on the platform and its algorithm. You could post the same piece of content on different days on different platforms. One day it would go viral on LinkedIn. But on Twitter it wouldn’t. You’re tied to the gods. Luck. Fate. Because you could write the best piece of content that anyone will ever read but if one person with 100,000 followers happens to see it and engage, that is...

3 months ago • 6 min read

Read time: 4 minutes 13th Jan 24 Attract Dream Clients: Why “Who” You Write To Matters (and How To Define Them) You don’t need to write to everyone. Because when you write your content to everyone, you’ll find you accidentally end up talking to no one in the process. A broad message that appeals to the masses doesn’t hit the same emotionally and psychologically as a specific message does. Think about it: You’re in a field with 100 people crowded together. You’re looking specifically for...

3 months ago • 5 min read

Read time: 8 minutes 6th Jan 24 Dominate LinkedIn this Year: 20 Pieces of Advice to Get Started (and Not Give Up) In October 2022, I asked my then 32,000 followers a question: ‘In 5 words or less, what advice would you give a LinkedIn newbie to get started?’ I picked out 29 of the best and formed an orderly list on a LinkedIn post shortly after that: January is the prime time for people to do two very comically human things: Set a New Years resolution Start that resolution, only to give up...

4 months ago • 7 min read

Read time: 10 minutes 23rd Dec 23 "How did launch go?" Pre, during and post TDC course launch, I’ve had tons of messages: ‘Hope the launch goes well!’ ‘Congrats on the launch!’ ‘All the best for launch weekend!’ It’s lovely to receive and I thank everyone of you who did send those messages. Because launching a product on LinkedIn or Twitter is incredibly nerve wracking. As the person launching your new product, you’re stressing over: If people will join the waitlist If people will buy into...

4 months ago • 9 min read
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